This is a Branding Shoot. Yes, you see right. You don't see a person sitting in a Cafe sipping on a coffee. A branding shoot can vary a lot, depending on the client's intention. Prior a branding shoot I like to send out a questionnaire to find out about my client's preferences and about the message they would like to deliver with their brand. In this case Tamara is a Personal Coach and her brands stands for Hope, Connection, Self-discovery, Empowerment and Freedom. I think we nailed it!